Publicolor

Our client, Tandus Centiva, a commercial flooring company helps to fund and support the Publicolor Summer Design Studio—a seven-week summer enrichment program that teaches at-risk teens literacy and math through the scaffold of product design.

We created this short film about the Publicolor Summer Design Studio to aid them in their efforts to raise funds.

THE BRIEF
Create a video to educate Tandus Centiva’s clients on the work and impact of their non-profit partner, Publicolor

CONTRIBUTION
Concepting, Campaign Art Direction

“Too many of our schools are environments of failure. They’re so hostile. In my research I discovered that if you effect public space, you effect more people more of the time.” - Ruth Shuman, Founder and President, Publicolor Encouraging environments create successful students. For many of New York City’s at-risk teens, positivity falls to the wayside in overcrowded, underfunded schools where they are deemed another statistic. Publicolor is transforming schools and students lives through the scaffold of design. The students in the 7 week summer design program learn discipline, patience, and technique through introductions to design and hands on experience. In just a summer, they gain a respect for details and hard work, learn applicable life skills, and over 90% continue on to college after the program. It works because color truly matters. This is the power of design. The power of art. The power of color. Directors: Matt Blackburn, Ehsan Abbasi Screen writer: Brandon Malcolm Producer: Sherry Merola Executive Producer: David Sussan Creative Director: Matt Blackburn Cinematographers: Ehsan Abbasi, Jonathan Eller Art directors: Courtney Stewart, Carly Holtzman Editor: Ehsan Abbasi Account Director: Zak Cochran Account Manager: Jenny Williams Project Manager: Babette Griffith Production Assistants: John Suarez, Colin Williams Set Design Team: Cynthia Alberto, Matt Blackburn, David Sussan, Courtney Stewart, Carly Holtzman, Brandon Malcolm, Ehsan Abbasi, Bill Zeigler, Benjamin Stanfield Publicolor Founder and President: Ruth Lande Shuman Suzanne Tick Inc. Founder: Suzanne Tick Publicolor Director of Summer Design Studio: Melissa Rioux Publicolor Students: Aaron Lewis, Shane Smith, Roberto Joseph, Kimmar Mightly, Acacis, Christina, Jenelle, Destiney, Octavio Alexpadilla, Jose Figureoa, Natasha Seng, Cara Spitzer Hand Model: Teresa Evans

Recognition
Adweek
Best Commercial Cinematography Gold at American Advertising Awards
• 2016 Public Service Film Silver at American Advertising Awards
• 2016 Marché du Film Screening at Cannes Film Festival
• Cannes France 2016 Hollywood International Independent Documentary
• 2016 Los Angeles Independent Film Festival
• 2015 Roma Cinema DOC, Italy 

Directors: Matt Blackburn, Ehsan Abbasi
Screenwriter: Brandon Malcolm
Producer: Sherry Merola
Executive Producer: David Sussan
Creative Director: Matt Blackburn
Cinematographers: Ehsan Abbasi, Jonathan Eller
Art Directors: Courtney Stewart, Carly Holtzman
Editor: Ehsan Abbasi
Account Director: Zak Cochran
Account Manager: Jenny Williams
Project Manager: Babette Griffith

 
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